Jared Kirby · retail media operator · systems builder

I run retail media operations for CPG brands, and I build the tools I work with.

I've spent a decade inside retail media, including Walmart Connect, Kroger, Instacart, Criteo, and the rest, managing real budgets for real brands. Now I do it as an independent vendor through Kirby Media, running managed campaign operations through an AI harness I build and operate myself.

Retail media is not a dashboard problem. It is an operating-model problem. The teams that win won't be the ones with the most dashboards or platform access. They'll be the ones that turn campaign structure, pacing, measurement, and AI-assisted workflows into a repeatable decision system.

The future retail media buyer will manage exceptions, not campaigns.

I write about what that looks like in practice from inside the work, with real money moving through real systems. The essays live here.

I build the tools I work with: an operations harness that turns messy platform evidence into approval-gated decision work, a context loop on a stopwatch, and a few garage projects that keep the rest sustainable. See what's on the bench.

Kirby Media provides managed retail media operations for CPG brands and agencies: scoped portfolios, written authority limits, and weekly decision-ready output. That conversation starts at kirbymedia.co or on LinkedIn.